Constantinos Markides's All the Right Moves: A Guide to Crafting Breakthrough PDF

Constantinos Markides's All the Right Moves: A Guide to Crafting Breakthrough PDF

By Constantinos Markides

ISBN-10: 0875848338

ISBN-13: 9780875848334

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Extra resources for All the Right Moves: A Guide to Crafting Breakthrough Strategy

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Facilitate this questioning by developing a positive crisis in the organization. • Utilize outsiders as catalysts for discussion. • Replace the top management. • Benchmark outside the industry. • Institutionalize a questioning attitude throughout the organization. • Experiment with new ideas. " • Monitor leading indicators of the company's performance. • Seek feedback from outsiderscustomers, distributors, and so on. can kick-start the strategic innovation process. Active benchmarking of outsiders (competitors or companies in other industries) can also facilitate the active questioning of existing mental models and open the mind to other possibilities.

3. Construct the appropriate organizational environment that will support the choices made. The first ingredient of a superior strategic position is the explicit answer to the question, "What business are we in? " Although very few companies actually ask themselves this question, let alone answer it, my research suggests that this is the single, most important step in the crafting of a superior strategy. Why? " The definition of the business is the filter through which all information passes. '' Thus, what business a company believes it is in conditions who it sees as its < previous page page_23 next page > < previous page page_24 next page > Page 24 customers and its competitors and what it sees as its competitive advantage.

This essentially means that a company must do three things: 1. Define what business it believes it is in. 2. Decide who will be its targeted customers, what products or services it will offer them, and how it will achieve all this in an efficient way. 3. Construct the appropriate organizational environment that will support the choices made. The first ingredient of a superior strategic position is the explicit answer to the question, "What business are we in? " Although very few companies actually ask themselves this question, let alone answer it, my research suggests that this is the single, most important step in the crafting of a superior strategy.

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All the Right Moves: A Guide to Crafting Breakthrough Strategy by Constantinos Markides


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